Japanese remedies and earth friendly soaps.

In a quest for Earth-friendly and natural living essentials which began over twenty years ago, Noriko went searching for soap and detergent and could not find anything on the market that met her ideals. She taught herself how to make soap and studied traditional herbal and dyeing practices. She still helps her family understand the benefits of using not only natural ingredients but homemade dyes. With the launch of WATO, Noriko and her daughters are thrilled to share this journey with us.

Using natural dyes feels good on our bodies, is gentle to the eyes, and celebrates the beauty of nature. At WATO, they believe in building a sustainable future for all of us — what goes down the drain goes into the Earth, after all. 

All of their products are created under the guiding principles of Japanese remedies, drawing on ancient knowledge of nourishment and healing through herbs and natural materials. They bring you the restorative power of these plants and their essences.